The day after Thanksgiving through Christmas Eve is the traditional definition of the holiday shopping season. With Thanksgiving falling on November 28 this year, it means that this year’s shopping season is the shortest one possible. The question is, will it even matter? In the past when we had a short shopping season, it could […] Read more

There is this thing going around Facebook and Instagram right now, where you post a picture of yourself now, and one of you 10 years ago, to see how much you have changed. How about a snapshot of your small business? How much has it changed in the last 10 years? If yours is like […] Read more

As 2019 draws near to a close what are the current hot trends in marketing? In a word, relevance, and personalization. I know that is two words actually, but it is those two words that drive each of the following Top Ten Hot Marketing Trends. The Customer Experience – Particularly now that consumers are being […] Read more

Do you have that sinking feeling in your stomach when you turn on your computer and go to your website anticipating what others have said about your business while you were sleeping? It’s not a good feeling. I never use to pay much attention to reviews because something is always going to upset someone, but […] Read more

It would seem to be a counter-trend when one suggests to market your business in places other than on the internet. We all know and understand the appeal of the World Wide Web, and with one ad on Google or Facebook, you have the potential to get your product in front of an enormous audience. […] Read more

Business is good. Taxes are lower. Regulations are down. With these macroeconomic indicators being positive, it is hard to have a negative outlook on the economy. You want to continue to hire employees and expand production to meet your increasing product demand. I don’t want to rain on your parade, because I am one of […] Read more

Actively managing your customers and potential product users is something that is usually reserved for larger companies who can pony up the money for tools like Salesforce and Oracle. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. […] Read more

As the calendar turns to November it brings with it the thought of the holidays soon to be and the tenth rendition of America’s Small Business Saturday, which will be Saturday November 30th this year. It always takes place on the Saturday after Thanksgiving, so the day after Black Friday and two days before Cyber Monday. […] Read more